What Is Google Business Profile And Google My Business

Google My Business and Google Business Profile are similar in that they’re free services offered by Google to help you manage your company’s online presence. Still, their functions and ease of use differ widely depending on what you need from them. They are also a large part of local SEO Campaign management.

If you aren’t sure which one to use between Google Business Profile or Google My Business and how to use it, don’t worry; we have all the information you need to set up an account and maximize your business potential today.

What Is Google Business Profile

Google Business Profile allows business owners to create a listing of their company to be found more easily by customers. The goal is for customers to be able to find the business directly from their search engine with the click of one button. This profile will make it much easier for customers to find what they’re looking for and help a business increase its customer base. 

Businesses can also use Google Business Search and get their company listed on the front page of Google Maps if they choose. This listing will allow them access to all of the benefits of being on the front page, such as getting more clicks, more app installs, increased search visibility, and more reviews.

What Is Google My Business

Businesses can now create a business profile on both their website and Google. This profile is helpful for potential customers to find your business and to stay up-to-date with the latest information about it. A business profile includes information like contact information, hours of operation, menus, photos of the inside and outside of the business, customer reviews, and more. 

Customers looking for a specific type of service in their area can find your business through Google Maps or by searching for the business name _____ directly on Google.

Google My Business helps users find local businesses on Maps—search for a business like pizza or auto repair, tap the pin that appears in the map results, and then tap contact details. 

How To Optimize Google Business Profile

Google Business Profile is a new way to manage your business information and be found on Google Search. You can claim your page, edit the business name and address, upload photos, add phone numbers, respond to reviews and messages, and more.

You can also use these tools for advertising on the web by buying ads through AdWords Express. 

Google wants to help people find local businesses faster than ever before.

How To Rank Higher On Google Maps

Google Business and the Google search engine are two of the most important tools for any business. Use these to your advantage by understanding their purpose and how they work. 

You can rank higher on Google Maps by following these simple steps:  

  1. Make sure you have a business profile on Google.
  2. Check that information is correct on your profile. 
  3. Make sure you have a campaign running on Google Maps. 
  4. Share valuable information with customers through social media channels.
  5. Encourage customers to leave reviews on your page.
  6. Get Business Directory Citations and make sure they are consistent on all platforms

Google Business Profile Ranking Tips For Business Owners

Google Business Profile is an important part of your strategy if you want to rank well in searches. Some tips for ranking high on Google Business include: 

  1. It would help if you were sure that your business’ website is mobile-friendly. The easier it is for potential customers to find and navigate your site, the better your chance of ranking well. 
  2. You want to ensure that your site is up-to-date with the latest information about your company. Include contact information and hours of operation so customers can easily reach you. 
  3. It would help if you were sure that all of the pages on your site are indexed by search engines like Google so they can be found when someone searches for them. If you have a brick-and-mortar location, list the address and hours here. 

In addition to these business profile ranking tips for business owners, it’s always good to use social media platforms such as Facebook, Twitter, or LinkedIn as these sites help build awareness about your brand, leading to more rankings on Google Business.

3 Benefits of Google Profile Optimization

  1. Google Business Profile allows you to add information about your business and connect it with other social media channels like Facebook, YouTube, and Twitter. 
  2. Google Business Profile provides a way for customers to search for your business on Google Maps and find directions to your place of business. 
  3. The Google Business app is easy to manage your local business listings, respond to reviews, update hours of operation, and share updates with followers on the go. Plus, there’s no need for a website because you can access all of these features from within the app.

How To Track Google Maps Ranking

According to a post by a Search Engine Journal, Google Maps determines the rank of your business in search results based on these three factors: 

  • The number of reviews you have 
  • How often do people tend to visit your page?  
  • How close you are to the area in which they’re searching

These factors are why it’s important to ensure that all of your information is correct in both your business profile and google maps. If you don’t have any reviews yet or are not ranking high on google maps because you’re too far away from where people are searching, there’s still hope. 

You can get started by adding some photos to your profile. Then, you can create high-quality content and get reviews.


How Do I Sign Up For Google My Business?

  1. Make sure you have a Google Account for your business.
  2. Make sure you have a Business Profile.
  3. Make sure you are logged into the standard Google Account for your business (and not the standard Google Account for your personal life)
  4. Go to google.com/business
  5. Select “Manage now.”
  6. Provide the basic information Google asks for, which might include:
  • Business name
  • Address
  • Website
  • Phone number
  • Delivery area (if applicable)
  • Category

Once you connect this account with your Business Profile, additional fields will open up in your dashboard so you can provide even more information about your business. This information is the key to optimizing your business for local SEO and attracting more customers through your free listing.

What are the benefits of a Google My Business?

  • GMB can show on maps and Google local pack list. It is visible. 
  • GMB allows people to leave reviews of your business. 
  • GMB provides insights that provide useful information.
  • It’s free and easy to use.

What Is Google My Business Local?

Google My Business local shows searchers where and how to visit your business. Local business listings are more likely to appear when users use Google Maps to search for nearby businesses.

What should I do to ensure my business appears on Google My Business?

Ensure that the business information in Business Profile is accurate, complete, and engaging. The video link below shows how:


Is Google My Business only for local businesses?

Yes, a Google Business Profile is free for anyone who owns a local-facing business. However, companies without a local audience (such as digital companies) are not eligible.

Can I Use A Residential Address For Google My Business?

You can’t show your address on Google My Business if it’s your home address. This precaution is because your home address will be blocked and removed by Google. So if your company address is your home address, you should hide it.

How does Google Local work?

Information on Google local pages is matched against exact website citations (name, phone number, address) to provide the most relevant and up-to-date information for all searchers. This match is especially useful if you want your Google Local Pages to be successful assets for your business.

Can I still use Google My Business if I don’t have a business shop front?

Yes, even if your business does not have a physical address, you can create a profile as long as you have direct contact with your customers.

How do I talk to someone on Google business?

  • Go to Google My Business Support. 
  • Select Contacts in the upper right corner. 
  • Select the relevant issue, and Google My Business will display contact options. Often includes call back, chat, or email support.

Contact Online Biz Builders, the best Local SEO company for your business.