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What Is SEO Campaign Management

Reaching out to potential customers when you want and engaging them when they are actively looking for your products or services rarely deliver the same results. If you prefer the latter, that’s where proactive SEO campaign management becomes and intricate part of your digital marketing. A proper search engine optimization (SEO) strategy can help you achieve beyond mere campaign management. 

Assuming your marketing strategies have solely depended on demographic target strategies only, now is the time to start thinking differently. Perhaps, it has become more obvious that merely getting high volume website traffic (visitors) to obtain any potential customer is not enough. Interestingly, you will not get good results when you spend most of your marketing budget on demographically qualified people who don’t have current needs for your products or services. 

The above facts highlighted here point to why your business needs an effective SEO strategy and SEO campaign management to achieve the marketing results you have in mind. 

What Is SEO Campaign Management 

SEO campaign management is the ongoing process of managing a holistic search engine optimization strategy centered on defined marketing goals. Given the different components of an effective SEO strategy, SEO management may involve various stakeholders, team members, and contributors. 

For example, in the context of national SEO and or enterprise SEO strategy, SEO project management often involves managing people, resources, processes, systems, and expectations. While also having your SEO team in full contact to work congruently with the your marketing manager.

Usually, a single person is responsible for managing an SEO campaign while everyone else works under the manager. Regardless of job title, industry, or company size, the role of an SEO manager may include the following. 

  1. Define search-focused content strategy & SEO goals
  2. Develop comprehensive keyword research documentation 
  3. Conduct competitive content gap analysis 
  4. Build detailed content briefs for ongoing content creation 
  5. Conduct a technical audit and provide clear recommendations
  6. Conduct on-page optimization both on a technical and creative level 
  7. Communicate with account managers, clients, and other team members 
  8. Monitor rankings and other key performance indicators (KPI) 

What To Include In Your SEO Strategy 

Search engine optimization (SEO) strategy is a documented process of optimizing your website content to attract potential customers or clients who come primarily through organic search engine result pages (SERPs). 

The sole aim is to attract people seeking specific information, products, or services. Unfortunately, many people fail in this regard. They spend their limited resources on growing traffic volume, but the conversion rates and ROI aren’t worth the price they pay for SEO services

It would help if you had a different strategy and effective SEO campaign management to get better results. Whether you want to outsource SEO campaign management to an agency, hire in-house team members or do the work, its vital to have an SEO expert to manage your campaign. Here are some of the core components to include in your SEO strategy

#1: SEO Audit And Strong Technical Foundation 

Unknown to many business owners, implementing the best SEO marketing strategies on a technically flawed website is like pouring water into a leaky bucket. Unfortunately, I see many people do this with their limited resources. The hardest part is that technical SEO issues are things you cannot see by merely looking at a website unless you are an experienced professional. It is beneficial to have good web design but if it is technically flawed you can be hindering your SEO campaign.

Assuming the URL structure of a website doesn’t support target keyword optimization, or the pages are not loading fast enough, you can hardly get good results from it. That’s why your strategy needs the inclusion of a professional SEO audit

#2: Defined Buyer Persona

This one seems like a no-brainer, but it will surprise you to find out how many SEO campaign managers have low-level clarity on the ideal buyer persona for a business. Interestingly, search engine optimization success requires a high-level clarity regarding the potential customers or clients for a particular business. Beyond demographic data sets, you should be able to clarify the target customers’ needs, wants, goals, problems, and challenges. Especially defining the buyers potential problems. As a business you need to provide a valuable solution in your search result

Assuming your business or employer has different customer segments, you should consider that when creating the SEO strategy. Again, this is something you shouldn’t leave to chance. 

When your ideal buyer persona is defined and documented, it becomes easier to implement other components in your SEO strategy. Without having this component from the start, your SEO campaign management efforts may end up attracting mismatched audiences. 

#3: Buying Intent Keyword List

Keyword research is another crucial part of an effective organic SEO strategy and campaign management. However, if you skip defining your ideal buyer persona and move into keyword research, there is a chance you’ll miss your target.

In case you are wondering, keyword research is finding and using the exact terms your target customers use when searching for specific products or services within search engines like Google. Through this process, you can build a list of buying intent keywords. 

One thing worth noting at this point is that buying intent keywords and informational keywords are not the same. Historically, information search queries rarely deliver good conversion rates and ROI results. For example, the search queries ‘apple computer corporation’ and ‘apple MacBook pro price’ do not have equal potential for attracting a potential buyer. 

When it comes to search marketing ,To get good results out of your SEO campaign strategy, you can segment your keyword list in the following ways. 

  • Customer segments 
  • Customer pain points and challenges 
  • Product and service name keywords 

#4: Competition Analysis 

Don’t fly blindly when you are in charge of an SEO campaign for your business, a client, or an employer. A search marketing competition analysis is about looking into the strengths and weaknesses of the competing websites already ranking for your target keywords within the chosen location. 

You can look at a chosen location in terms of country, state, city, or local county. Most times, the focus of your analysis depends on whether you are managing a national SEO or local SEO campaign. Through the process of a professional SEO competition analysis centered on your target search queries, you should be looking at the top-ranking competitors’ content structure, URL structure, backlinks, page loading speed, and other factors. Its also a helpful tool to see what words your competitors are targeting with ppc ads, or google ads. Doing this you can see what your competition is also targeting but not ranking for.

#5: Consistent Content Creation 

Every piece of content optimized with a target keyword represents an opportunity to attract potential customers over a period of time. Look at it from the perspective of having 10, 50, or 200+ fishing hooks inside promising deep water. In this case, a competitor with a single or few hooks can hardly compete favorably. 

Moreover, a single piece of content can rank for multiple keywords inside search engines like Google. That’s what SEO-optimized content marketing services can help you achieve. 

Unfortunately, if you are not consistent about it or feel like a few static pages are enough, your business is likely not growing to its full potential. On the other hand, people who spend money and time on blog content creation without professional keyword research also limit their growth potential. Technical, it is better to leverage actual market data than to rely solely on guesswork regarding your blog topics. 

Beyond what you can do with static pages, consistent content creation and publishing require seamless integration of blogging tools within your website. At the time of this writing, WordPress and Webflow are the best blogging platforms that work well for SEO. 

#6: Link Building Plan 

Link building is about building digital pathways that connect your website with other websites within a specific niche, industry, and location. Assuming the top 10 competitors for each of your target keywords have over 100 – 1,000 backlinks, but your website has under ten links from low-authority websites, you’ll be at a disadvantage. If you have been ignoring link building in your SEO campaign management practices over a long period, you should consider a different approach. 

With a professional search engine optimization audit and competition analysis, you can start creating a plan for building quality backlinks. But before you get into the process, bear in mind that all backlinks are not equal. Moreover, link-building strategies for national SEO and local SEO campaigns are rarely the same. Hiring an SEO agency or link-building expert might be your best option to create a strong foundation for the type of results you want to achieve. 

#7: Analytics And KPI Tracking 

Without an effective search engine optimization KPI tracking system, your entire strategy will be incomplete. You need a proven system to measure SEO results. Done very well; this will help you and your team identify what is working and what’s not. Don’t rely on guesswork. 

Whether you are working for an SEO agency or a permanent employer doesn’t matter. Tracking the outcome of your search engine optimization strategies and efforts will give you valuable insights on how to make progressive improvements. 

Best SEO Campaign Software For Small Business Owners 

With common sense, there are a whole lot of SEO tasks you and your team can implement without paying for any tools. But that will involve a manual workload and lots of time consumption. Like in every other industry, you are just as good as your tools. Below are some of the best search engine optimization campaign management software you’ll find in the market. 

  • Ahrefs
  • SEMRush 
  • SE Ranking 
  • DeepCrawl
  • Screaming Frog
  • Moz Pro
  • Yoast 
  • Rank Math
  • Clear Scope 
  • Google Search Console 
  • Google Analytics

Final Thoughts On SEO Campaign Management

One interesting fact worth reiterating is that a successful SEO Campaign is never a one-off project. You need an established process of developing, executing, monitoring, managing, and optimizing defined tasks that will yield the biggest results within the search engine results page. That’s where SEO campaign management comes into play. Whether you are interested in outsourcing SEO to an agency or using in-house experts, you need to leverage the best management practices. 

By documenting your strategy, you’ll be ahead of many competitors who ignore this crucial part. Don’t forget that defining your ideal buyer persona is exceptionally important if you want to get the best results out of it. Perhaps, you don’t want to spend your limited resources on mismatched audiences. 

At Online Biz Builders we focus primarily on SEO. In every aspect of we have perfected our craft. Contact us today to learn more about how you could benefit from a world class SEO campaign!