What is Search Engine Optimization – SEO?
SEO refers to Search Engine Optimization which refers to the practice of implementing the top tactics and strategies to optimize your website to rank higher in Google. When you rank higher in Google your potential clients find your product or services first above the competition. There are different tactics and strategies to implement when it comes to Local SEO, National SEO, and International SEO. Over all SEO is the practice of making sure that Google loves your website more than your competition and ranks you higher which brings you more traffic!
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Regular SEO VS Local SEO
The Difference Between Regular SEO and Local SEO Comes Down To The Business & SEO Strategy
When it comes to Local SEO (similar to regular SEO) there are other entities that need to be taken into account outside of just your website. For example, one of the greatest tools that many businesses don’t properly attend to is the Google Business Profile. For local SEO this is an amazing tool that can be used to drive even more business. Typically a great place to start with a Local SEO strategy is properly optimizing the Google Business Profile. This profile can be treated as its own entity because in reality, it is.
Of Users Search Online For Products, Services and or Business.
Of Searches Result In A Purchase(s) Being Made.
Of Businesses State That SEO Organic Traffic Generates More Leads Than Any Other Marketing Initiative.
Of Consumers Will Disregard Your Product or Business If They Can't Adequately Find It Online
Online Biz Builders SEO Services
The first step in any SEO Campaign is to do a full site analysis to see how it performs in the search engines and to see what competitors might be doing for their SEO. Understanding the gap between their SEO efforts and yours and strategizing the quickest way to get that gap filled.
Off-page SEO is crucial in establishing your site’s authority in Google’s eyes. Building brand credibility and increasing online exposure with relevant backlinks and entities shows Google that you are an authoritative figure in this topic and that you deserve to rank higher than the next site for your target keywords in your target niche. This is partially done by creating backlinks. This tactic of off-page SEO consists of having other relevant websites link back to your own providing credibility and showing authority.
Keyword research is vital to any SEO campaign, especially a SEO Campaign! Keyword research entails digging and finding what kind of words your potential clients are searching for in the search engines. Then implement the location optimization. For example, in normal SEO we could target and optimize for something along the lines of “Best SEO Agency“. This would entail properly building and optimizing our pages to rank for that keyword. Now, to start focusing on local search engine optimization we would look to target and optimize for terms like “Local SEO Company Stamford Connecticut” or “SEO Agency Raleigh North Carolina“
Many business owners think that SEO stops at the initial point of optimization. But to continue to rank and grow your online presence you need to continue to show that you are the authoritative figure in your niche. So how do we do this? By providing properly optimized SEO content that will rank and help your current pages rank higher. When it comes to SEO, providing valuable and optimized content will increase your rankings dramatically.
On-page SEO is vital to show the search engines what your business is about. Having the proper structure of content, tags and overall optimization is the only way to properly implement SEO. It is very important to perform SEO with the flow of website design in mind. At Online Biz Builders we practice the safest and most up-to-date SEO tactics to boost the trust of your site in Google’s eyes.
Technical SEO is vital to the site’s performance and is sadly often overlooked. The site needs to be running well on the outside as well as on the inside. Making sure the technical SEO is properly done is just as important as any other part of the SEO process.
All of these SEO Services paired with the proper SEO Strategy is what’s needed to increase your organic traffic.
Organic Traffic ➜ More Sales ➜ Happier Business Owners
Additionally with Online Biz Builders SEO Services
24/7 Google Monitoring For SEO
- Knowing what is happening with google is vital to growing your online presence and overall traffic. Google has a complex algorithm that is used to rank websites. At Online Biz Builders we have dedicated professionals who monitor and learn the latest Google updates and trends to make sure we are 100% ahead of the curve.
- Google algorithm updates can be devastating to your organic traffic. Making sure we know when the updates are happening, what the update entails, and how to respond is what we do!
- Monitoring for how Google is ranking your keywords is just as important. Keeping track of the keywords that your Connecticut business is targeting helps us report on the success of your online presence!
Last But Not Least SEO Reporting!
- There are so many different moving parts that go along with SEO for your business in. The only way to stay on top of it is to use special tracking software to keep each different SEO metric to measure progress and improvement. At Online Biz Builders we have a proprietary in-house SEO tracking and reporting software that each client gets access to!
- Unlike other SEO companies, we provide monthly reporting. We will make sure you can see the progress every month in our extremely detailed reports. On top of our monthly SEO reporting, we have a live client portal giving you access to see your growth and rankings on a weekly or even daily basis.
National & International SEO
What is National SEO? How is it different from International SEO or Local SEO?
When it comes to National SEO and International SEO, the general idea of Search Engine Optimization stays the same but there are new factors that need to be considered. National and International SEO consist of targeting keywords and topics on a broader scale. Additionally, optimizing for international traffic through having different languages in mind is a must.
When it comes to national SEO and International SEO the general idea of Search Engine Optimization stays the same but there are new factors that need to be considered. National SEO and International consist of targeting keywords and topics on a broader scale. Aditionally, Optimizing for international traffic having different languages in mind is a must.