How Content Marketing Drives Sales
Content marketing has shown time and time again to be one of the most effective ways to sell products and services to your market, with case studies showing that content marketing can increase conversion rates by up to 50%. But how does it work, exactly?
Read on to learn more about the principles behind this powerful sales driver and how you can use it for your products or services!
What Is Content Marketing?
Content marketing is one of the most potent ways to drive sales today. As a company, your content marketing strategy should be designed to provide valuable content that offers solutions to your target audience’s pain points and needs.
Content marketing can take many forms, such as social media posts, blog posts, eBooks, and guides.
One of the most essential parts of a successful content marketing strategy is providing valuable user-generated content that helps potential customers make a buying decision. A successful content marketing strategy will also include elements like search engine optimization (SEO) campaign management strategy, lead generation, paying customers, and social media marketing for free.
When it comes to content marketing search engine optimization goes hand in hand. Weather your a local business or national business using search engine optimization is a great strategy to incorporate with your content marketing.
When it comes to enterprise content marketing strategy you need to think about an enterprise SEO strategy which is on a much grander scale then traditional content marketing.
How Content Marketing Works
Inbound marketing is a company’s marketing strategy focused on attracting customers to the company. The company does this by providing valuable content to the customer, which leads them through their sales funnel and eventually leads to an increase in sales.
Content marketing drives sales because it is seen as trustworthy and credible, especially if the content has been created by experts or people who have experience with a particular topic.
Content marketing can be done in many ways, including blogs, social media posts, email newsletters, videos, and infographics that provide value to your audience. When creating content, you want to make sure that it solves a problem or addresses a need that your audience has so that the content compels them to convert into a customer of yours.
Why Invest In Content Marketing?
Content marketing is the best way to generate leads, providing higher ROI than any other form of marketing, and it’s one of the cheapest forms of marketing you can use. It also has a lower churn rate than other forms of advertising, meaning that customers who were converted by content marketing are more likely to keep paying you than if they just clicked on an ad or saw your name elsewhere.
That’s why investing in content marketing will help you make more sales.
When you invest time into blogging regularly and share valuable information with your audience, they’ll be more likely to trust you as a company. They’ll be aware that there is someone out there who has all the answers while they’re searching for solutions to their issues. And even if someone doesn’t have a problem right now, when they do need something or have questions about it later, there’ll be someone waiting for them with answers.
In addition to driving sales through content marketing, it also builds relationships with people. When people read blog posts from businesses they admire and learn from them, their connection grows more robust, and their loyalty increases because the industry is willing to share its expertise with them first instead of just trying to sell something to them before anything else.
Best Content Marketing Strategies
- Posting content regularly.
- Giving your audience something actionable to take away From each post!
- Generating high-quality content that is relevant to your audience’s interests.
- Publishing content that includes images, videos, and infographics to generate more interest and engagement from your audience.
- Sharing your blog posts on social media channels such as Facebook, Twitter, Google+, LinkedIn, Pinterest, and YouTube for increased exposure.
- Analyzing traffic data to determine the most popular blog posts so you can share them more often with your followers or email list subscribers.
- SEO makes it easier to rank higher on search engines (but don’t forget About other traffic sources!)
How Does Content Marketing Generate Lead?
People are more likely to buy products and services from brands they trust. A great way to build trust is through content marketing. Brands can share their knowledge, expertise, and stories with their customers through blogs, videos, webinars, and other media types.
There are many ways that content marketing generates leads:
#1: Content marketing is an excellent way for a business to show off its expertise in the field.
#2: A blog post or video can generate interest in the product or service and motivate potential clients to engage with the company further.
#3: Some companies will host webinars or live streams where people can directly ask questions about products or services from representatives of the company and learn about new developments in the industry.
Best Types of Content For Generating Leads From A Search Engine
Blog Posts – Keyword-targeted blog post is one of the best types of content for lead generation. It doesn’t matter the type of industry, niche or business model. Creating relevant content for your marketing funnel. Done very well, you can use this type of content to build an email address for future marketing promotions. Interestingly, you have to start by publishing content pieces around the interests, needs, goals and problems of your target buyer persona.
Product/Service Pages – You definitely need to create product description pages. For instance, if you are running an eCommerce business, leveraging keyword research tools to write content or pages around the products your prospective customers are searching for will give you access to high-quality buyer traffic. In this case, you don’t have to rely on guesswork when it comes to writing website page content that generates sales.
Tutorial eBooks – A downloadable eBook is something you can give to your website visitors in exchange for their email addresses. The benefit of eCommerce email marketing integrated with content marketing is that you can sell more products repeatedly through this channel without spending additional money on Ads.
What type of information are your target customers looking for? Create your content strategy around that.
Case Studies – What type of results, outcomes or experiences are your customers getting from your products or services? Write detailed case studies around that. In the SaaS marketing space, for example, content marketers are leveraging case studies (customer success stories) to attract new products for their businesses.
Check this Unbounce case study example on how a baby food brand built an email list of 14,000 potential customers.
Video Courses – Depending on the nature of your product, you can create a video course for your target audience. Teach them when they are interested in learning and leverage that engagement to sell your products and services. As part of your video content marketing efforts, you can also leverage user-generated content as part of your overall strategy.
Social Media Live Stream – Another piece of content you can use to drive lead generation and sales is social media live stream. Even when your target audience is not present to attend live online events, they can watch recorded live shows and take the necessary action on your CTA. But then, you need a consistent content marketing strategy to get good results from live streams.
Training Webinars – Among the most effective types of content that drive sales, live webinars always come on top. This piece of content is highly engaging. By creating educational webinars, you can take your content marketing campaign to the next level.
How To Improve Your Content Marketing Strategy
Content marketing is a form of inbound marketing that uses content to attract and engage an audience. The goal is to create compelling content that will encourage visitors to subscribe to your newsletter, follow you on social media or visit your website.
If you’re not sure where to start, it’s best, to begin with, a blog post. Blog posts will help you get comfortable with the process and provide some content for future posts while building your brand simultaneously.
Next, reach out and ask influencers in your industry if they would like to share your post on social media or if they could recommend others who might be interested in it. You can also pitch them ideas for future posts, offer them guest blogging opportunities, or work together on a sponsored post.
Additionally, don’t rule out the importance of web design for your business as well. Making sure users can easily navigate your website and have good experience is just as important to make sure the content your delivering is properly received.
Conclusion
Content marketing drives sales by giving customers a way to get to know your company and understand why they should buy from you. It does this by providing informative, entertaining, or educational content for free that demonstrates the value of your products or services.
The great thing about content marketing is that it scales – once it’s created, all you need to do is promote it ideally with tactics such as search engine optimization. Make a successful content marketing plan with Online Biz Builders SEO Agency that will drive sales to your business.
