How to Find the Best Keywords for SEO – The Ultimate Guide

We know that search engines rank the best content with a good first impression and easy-to-read information. We also know that it takes keywords and backlinks to rank the content. Now the real game changer is finding the best keywords, and this guide will be on how to find the best keywords for SEO.

Finding the right keywords can mean distinguishing between a successful website or piece of content and one that isn’t. Keyword research is an important part of search engine optimization.

Keywords are the terms and phrases that users enter into search engines to find what they’re looking for; optimizing your website or content for these keywords can help search engines understand your site and deliver it to the right audience.

Before you begin keyword research, you should understand your target audience and their needs well. The first step in the keyword research process is to find seed keywords and enter them into a keyword research tool to discover monthly search volume and related keywords.

The effort required to rank higher in search engine results is proportional to how frequently a specific keyword is searched. There are many ways to find the right keywords, and we will explore them in the article. 

Understanding Keyword Research

Keyword research is the process of identifying and evaluating relevant search terms for your website or content. By identifying keywords with a high search volume, high relevance, and low competition, you can rank higher in search engine results pages (SERPs) and attract more targeted traffic.

Identifying topics and themes related to your website or content, using keyword research tools to discover related keywords and phrases, and analyzing keyword competition is all part of keyword research. When choosing keywords, keep search trends and keyword intent in mind.

There are numerous advantages to keyword research:

  • Optimizing your website or content for popular keywords can boost your search engine rankings and traffic.
  • Targeted traffic to your website or content boosts conversions.
  • Better targeting helps you understand your audience and what they want, allowing you to create more relevant and engaging content.
  • Analyzing keyword competition helps you understand your competitors and optimize keywords.
  • Keyword research boosts SEO traffic, search engine visibility, and audience targeting.

Tools for Keyword Research

An online tool can help you find relevant keywords and phrases for your website or content. Algorithms analyze search engine data to determine keyword popularity, competition, and relevance.

Several options for selecting an SEO keyword tool include free and paid services. Although free keyword research tools typically provide a limited number of keywords and data, they can be useful for getting started. On the other hand, paid keyword research tools offer more data and features but can be more expensive.

When choosing a keyword tool for SEO, it is critical to consider your needs and budget. A free keyword research tool can be a great place to start if you’re starting. Conversely, a paid keyword research tool may be better if you have a larger budget and more sophisticated requirements.

You should think about the accuracy and depth of the data, the number of available keywords, and the tool’s usability, among other things. SEO keyword tools provide numerous advantages:

  • Keyword tools save time by automating keyword research and providing accurate, relevant results with a few clicks.
  • Keyword tools accurately analyze search engine data using algorithms.
  • Competitive analysis: Many keyword tools offer competitive analysis for keyword selection.
  • Free or paid SEO keyword tools. Free keyword tools lack data and features.
  • Free keyword tools teach keyword research. A paid keyword tool may be better for serious keyword research.
  • Google Keyword Planner, Uber suggest, SEMrush, Ahrefs, and Moz are popular free and paid keyword tools. Free or paid keyword tools depend on your needs and budget.

Using Google Keyword Planner

Google AdWords offers a free keyword research tool called Google Keyword Planner. It is widely employed. Here’s a step-by-step guide to conducting keyword research with Google Keyword Planner.

Create a Google AdWords account: If you do not already have a Google AdWords account, you must create one to use Google Keyword Planner.

Visit the Keyword Planner tool: Select “Keyword Planner” from the “Tools & Settings” menu after logging into your Google AdWords account. To use Google Keyword Planner

  • Enter a keyword or website.
  • Find relevant keywords.
  • Estimate search volume.
  • Understand competition levels.

Google Keyword Planner is a free, user-friendly tool that provides accurate search engine information. However, it only provides basic information and estimates of outcomes, and its competition data is limited. A paid keyword tool is the best choice for more sophisticated features and precise data.

Utilizing Other Keyword Research Tools

In addition to Google Keyword Planner, several other keyword research tools are available, including SEMrush and Ahrefs.

SEMrush provides keyword volume, competition, and trend data. Enter a business-related keyword or website into SEMrush to get keyword information such as search volume, competition, and cost per click.

Another popular keyword research tool is Ahrefs. Ahrefs also shows you the keywords your competitors rank for, allowing you to find new ones. To find relevant keywords, enter a keyword or website related to your business into Ahrefs.

When conducting keyword research for your website or content, it is critical to consider the keywords’ search volume, relevancy, and competitiveness. These elements can have a significant impact on the amount of traffic that your website receives.

Paid tools like SEMrush and Ahrefs provide a more in-depth analysis of keyword data, such as volume, competition, and trends. These tools use algorithms to analyze search engine data, ensuring the accuracy of their results.

They are, however, more expensive than free tools like Google Keyword Planner and can be intimidating for non-technical users. Keyword volume, competition, and trend data are available from SEMrush and Ahrefs. They may not be appropriate for all individuals, particularly those with limited financial resources or technical expertise.

Keyword Research Techniques

Keyword research is essential for SEO and audience expansion. Understanding the keywords people use to search for your company’s products, services, and information can aid in the discoverability of your website.

Effective keyword research targets the appropriate audience with the appropriate message, boosting website traffic, search engine rankings, sales, and conversions. Keyword research enables you to identify consumer trends and adjust your marketing strategy accordingly to stay ahead of the competition.

Among the numerous keyword research techniques used to collect keyword data are using keyword research tools, analyzing your website’s search traffic, and researching your competitors.

Following are the best-sorted keyword research techniques to rank the content in 2023.

Brainstorming Keywords

Brainstorming generates website or content ideas as well as keywords. Consider your business, audience, and content when brainstorming techniques to generate keyword ideas. Keyword research is required to ensure that you target the right keywords, attract qualified traffic, and stay ahead of the competition.

One approach is making lists of related words and phrases relevant to your business or content. Jot down any words or phrases that come to mind when thinking about your topic.

Another useful technique is using keyword suggestion tools that generate keyword ideas based on input. Algorithms in the tools analyze the search engine data and generate keyword suggestions relevant to the user’s topic.

Observing your competitors is another way to generate keyword ideas. What keywords are they ranking for? What keywords do they use on their websites and in their content? This can assist you in determining which keywords to target. You can also generate keywords based on customer feedback.

Analyzing Competitor Keywords

There are several strategies for analyzing competitors’ keywords. One is using competitor research tools like SEMrush and Ahrefs, which can provide detailed information on your competitors’ keyword strategies.

This data can shed light on the keywords they’re aiming for, the pages that rank for them, and their search engine visibility. Another strategy is to examine competitors’ websites’ websites’ titles, meta descriptions, and body text to determine the keywords and topics they are targeting.

Monitoring industry trends is also necessary for keeping up with industry changes and emerging trends. Keyword optimization opportunities can be identified by following relevant blogs and news sources.

Using these strategies, you can better understand your competitors’ keyword strategies and identify opportunities in your industry, allowing you to make more informed decisions about your own keyword strategy. This can assist you in optimizing your website or content for keywords that drive traffic and engagement.

Understanding Search Intent

Understanding the “search intent” behind the keywords or phrases entered into search engines is critical for effectively targeting your audience and increasing your visibility on search engines.

The reason for a keyword search is referred to as search intent, and understanding it can help you determine the type of content that will best meet the needs of your target audience.

You can boost your search engine visibility and traffic by creating content that addresses specific questions and concerns while aligning with the search intent. To understand search intent, you must consider the search context and the keyword.

Consider whether the user is looking for information, purchasing, or comparing products. By considering these factors, you can optimize your website or content for the keywords that will generate the most traffic and engagement.

Best Practices for Keyword Research

Keyword research is an important part of search engine optimization (SEO). It is the process of identifying keywords and phrases your target audience is searching for that align with your content and business objectives.

With so many keywords available, determining which ones are best for your website or content can be difficult. Following best practices for keyword research is critical to ensure that your efforts are effective and result in improved search engine visibility, increased traffic, and better audience targeting.

We will overview several of the best practices for keyword research.

Long-Tail Keywords

Long-tail keywords are three or more-word phrases that are more specific and descriptive than traditional one- or two-word keywords. Including long-tail keywords in your website or content can provide several benefits, including increased relevancy, lower competition, and increased traffic.

To find and use long-tail keywords, start by creating a list of related terms. Use keyword research tools like Google Keyword Planner to generate a list of related keywords and evaluate their search volume and level of competition. After identifying your target long-tail keywords, incorporate them naturally and relevantly into your content.

Long-tail keywords can help you improve search engine visibility, attract targeted traffic, and ultimately achieve your business goals.

Keyword Strength

When researching keywords, it’s essential to consider several factors that contribute to keyword strength. These factors can assist you in identifying which keywords to target for your website or content and how to prioritize your efforts. Some of the key factors that play a vital role in keyword strength while researching for keywords include:

Keyword difficulty: The level of competition for a keyword in search engines. A keyword with a high difficulty score may be more difficult to rank for, but it also has a higher search volume.

Organic traffic: Traffic from unpaid search engine results. A high-traffic organic keyword can drive free targeted traffic to your website or content.

Paid traffic: Generated by PPC advertising. A keyword with a high paid traffic volume can be used in paid advertising to drive targeted traffic to your website or content.

To determine a strong keyword, it’s crucial to balance search volume and keyword difficulty because A keyword with a high search volume but a high difficulty score may not be worth targeting. In contrast, a keyword with a lower search volume but a lower difficulty score may be easier to rank for and still drive a substantial amount of traffic.

You can also consider using keyword research such as Google Keyword Planner, SEMrush, and Ahrefs can help you gather information on search volume, keyword difficulty, organic and paid traffic and other factors that impact keyword strength.


Relevance is very important when choosing keywords for your site or content. Keyword research is used to find popular and relevant keywords for the people you want to reach. This ensures that the search engine traffic you get is relevant and good.

Make sure the keywords you choose are related to your website or content. This ensures that your website or content is optimized for the keywords you want to use and that your chosen keywords are relevant to the people you want to reach.

You must ensure that the keywords you choose are right for the people you want to reach. To do this, you can find out what words and phrases your target audience uses when looking for your products and services.

For example, if you sell handmade soap, you may want to target keywords like “organic soap,” “natural soap,” and “vegan soap” to ensure that your content is relevant to users who are interested in these types of products.

By focusing on relevance, you can ensure that your website or content is optimized for the right keywords and that the search engine traffic you receive is of high quality and relevant to your target audience.

Avoiding Keyword Stuffing

Keyword stuffing is using too many keywords to manipulate search engine rankings. This includes using the same keyword multiple times or using keywords in unusual ways, such as lists or hidden text.

Keyword stuffing is dangerous and can harm your search engine rankings. Keyword stuffing is detected and penalized by search engines, which can result in removing your website from search engine results pages.

To avoid keyword over-optimization, focus on creating audience-relevant, high-quality content. In headings and content, use keywords naturally. Ensure your content is useful to your target audience, not just keyword stuffed.

Use multiple keywords in your content rather than a few. This will help you optimize your content for a wide range of keywords while focusing on terms relevant to your target audience.

To optimize your website or content for search engines safely and effectively, avoid keyword stuffing and prioritize high-quality, relevant content.


Keyword research is hard, but it’s also fun. Once you know how to use the tools, it’s a lot easier, but coming up with the idea of researching keywords is the hardest part. Search engines are always changing their algorithms, which ultimately affects the ranking factor, but content with strong keywords and technical SEO can withstand any update.  

Professional keyword research tools provide access to massive keyword databases and can generate millions of keyword suggestions for you to target. Search volume is an important metric for determining the popularity of a keyword. Still, Traffic Potential can provide a more accurate estimate of the search traffic you may receive by ranking for a specific keyword.

Keyword Difficulty can help you determine how many links you’ll need to rank in the top 10, but it doesn’t answer the question, “How to Rank Number One on Google?” When targeting multiple related keywords, it is critical to understand their search intent and whether they belong to the same or separate topics.

Online Biz Builders have a dedicated team looking out for algorithm changes that guide them to change their keyword research content SEO strategy so their clients can benefit from them and rank on top.

OBB provides all SEO and content optimization services and works on your online presence. Online Biz Builders optimize local and global SEO strategy for wider recognition.

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