The Importance of Website Design For Your Business – Benefits Of Web Design
So what are the benefits of web design? Depending on your age bracket and background, the importance of website design to small business owners is hardly understandable to everyone at the same time. After all, you can run a traditional offline business without having a website at all.
Although starting a small business is relatively easy in some industries or niche markets. Small business customer acquisition is never an easy thing for everyone. In other words, the ease of starting a business is not the same as getting customers for new businesses or existing ones.
Perhaps, we all know that without customers or clients, your business wouldn’t make any money. But then, that’s where website design comes into play as part of the modern marketing strategy.
What Is A Small Business Website And How Can You Benefit From Web Design?
It is a collection of web pages that represent the identify, products, services, and value propositions of a business. In this regard, you can think of it as a modern-day business brochure. However, beyond mere representations, a website can be an effective marketing tool.
Unfortunately, some business owners still see and use their websites as static brochures.
Before leaving this page, one thing you have to bear in mind is this. Small business website design is not just about the form fact. When you are ready to engage a website design agency in Stamford Connecticut or anywhere else, think about the core functions.
The big question is – what are you going to do with the website after a complete Website design?
Benefits of Website Design For Small Businesses
#1: Address Prospective Customer Questions
Interestingly, modern business websites can be structured as publishing platforms as well.
Instead of dealing with a static page that may require expert developers for every for of adjustments, you can leverage the power of dynamic website design and online publishing to address prospective client or customer questions.
In some sense, this blog post is just an example of such content.
When you help prospective clients to find answers to specific questions, you can leverage that online engagement to build trust in the process.
Probably, there is hardly a limit to the uniqueness and number of questions you can address in this process.
#2: Differentiate Your Brand
Regardless of the market in which your business belongs, you are bound to have competitors. Whether it is known to you or not, one question that prospective customers will always ask is this – what makes you or your brand different?
This is a hard question to answer, especially when your business is offering the same products or services to the same target market you are going after. However, sameness is not your friend.
In this case, a clean website design can help you distinctly communicate your unique value propositions.
Without clearly communicated value propositions and brand values, your business will continue to struggle in the competition for new customers.
You may want to explore brand differentiation in the following ways.
- Target niche market (EG: SEO for law firms)
- Specialization (don’t be a generalist)
- Core values (what does your brand stand for?)
- Customer experience – how differently are you treating customers?
- Free value – you can build the most educational brand in your niche
#3: Create A Competitive Advantage
On a professionally higher level, this is what content marketing is all about. Done very well, you can leverage the publishing and dynamic nature of a small business website as a competitive advantage.
While your competitors are still lagging, you can go ahead to create the most valuable pieces of content for the same buyer personas everyone is going after.
A higher level of effectiveness in this regard will also contribute towards consistent growth of your brand awareness within your target market. The key thing is to engage your ideal buyer personas with a relevant idea, proven strategies, or content that no other brand is giving them.
#4: Generate Inbound Traffic From SEO Services
Above here is an example of a 2019 blog post ranking on the first page of Google and generating traffic for the website owner in 2021.
Traffic in this regard refers to the number of prospective customers visiting your website on a daily, weekly, or monthly basis.
Through your website, the content you create can be optimized to attract people actively searching for the specific products or services you have to offer. That’s what search engine optimization services can do for you. But then, you need a website first.
One benefit of SEO for small businesses is that you can take the local approach to attract prospects searching for specific services within your preferred operating location.
For example, if your search for ‘small business website design Stamford Connecticut’, only the companies with optimized websites will be visible to you as a prospect. The same thing will happen when local SEO services are integrated into your small business marketing strategies.
#5: Get Inbound Calls From Real Prospects
Besides visiting your website and filling a contact form, some prospects actively searching for your products or services may need quick answers. Nobody likes filling a form and waiting endlessly to hear back from a service provider.
The question is – how can a website help to generate inbound calls from prospective buyers or clients?
It comes from the website traffic generated through content marketing and local SEO services. When you have a proven strategy for consistent growth of SEO traffic, a percentage of your website visitors will always like to call.
In today’s age of mobile search, some common buyer objections or questions can be addressed over the phone.
Through some effective local SEO strategies, your business could start getting inbound calls and leads from Google Maps listings like the ones shown below.
You can use some tools like CallRail or CallTrackingMetrics to measure the volume of inbound phone calls generated from each marketing channel.
Conclusion On The Benefits Of Web Design For Your Business
At this point, it is worthy to note that this post was not meant to be exhaustive. One thing you have to observe is the unique benefits of hiring a Connecticut website design agency with proven marketing expertise.
Unlike hiring a generalist website designer, an agency or expert with a proven track record will help you lay the technical foundation for growing organic search traffic consistently.
Contrary to what is obtainable from traditional marketing strategies, you can measure the outcome of every online marketing activity happening on your website. For example, if you are promoting a lead magnet to convert website visitors into sales leads, you can always measure the number of leads generated per day, week, or month.
As you can website, small business website design is not just about the form. The true value is in its function. Think about results, not aesthetics.