The Importance of SEO and the Search Engines for Traffic!
Is SEO important and vital for an online business to be successful… by all means, YES!
You can have one of the best looking websites on the Web, it can be flashy with the most gorgeous and sexy looking graphics, but it won’t mean much if you don’t get visitors.
Compare a website to an uncharted island; this island could be right there in the middle of the ocean and can be littered with diamonds to cure all your financial needs, or magic plants that can rid the World of many different diseases, but it won’t help anybody if no one knows the island exists!
If I were a betting man, I would guess that your desire for a successful online business campaign would be to get as many visitors as possible to arrive at your site to see the amazing products or services that you offer.
Why are SEO and Search Engines SO Important?
When people want information right now, where do they go… the majority of the people will type their desired information into their browser’s search box, or navigate to their favorite search engine like Google, Yahoo or Bing, for the information they seek. The search engine is the cog that drives the wheel for potential leads or customers to reach your website.
With properly done on page optimization and off page optimization, not only will you increase your site’s presence in the search engine results pages, but properly done SEO will also send targeted traffic back to the information offered on your site, and help brand your site as an authority in your niche.
Although the desire to have large quantities of traffic back to your site from the search engine’s are your goal here, not just any old traffic will do. You must have that precise, targeted traffic that represents what your site is offering… after all, the success of your online business is counting on it.
Search engine optimization, which also involves effective keyword research, can help you be well on your way to reaching those goals. We all know that the greater online presence you have within the search engines, the greater amount of customers, leads and sales you can generate!
There aren’t very many methods that can offer FREE targeted ‘Buyer’ type traffic other than the search engine.
This is a no brainer folks… the higher your website is in the search engine results pages for a given keyword phrase, specific to your page, the greater amount of targeted traffic you will receive back to your website.
Optional Outsourcing to SEO experts!
The competition is fierce, so the importance of SEO needs to be top priority for your online business if you want to compete with the billions of other sites on the Web.
Outsourcing to an search engine optimization specialist can be a smart option for those looking to succeed in online business.
In order for the visitor to reach their destination (back to your site), through the use of the search engine, you will need to provide the algorithm that crawls your site, detailed information that the search engine can place in its database, that is specific to the users search query.
This is all done through the use of properly researched and positioned, carefully chosen keywords .
SEO is an art that cannot be taken lightly. Optimizing your content and its related elements involve a great deal of manual work, and come with quite a learning curve.
For the Google algorithm alone, there are more than 200 ranking factors that are used to establish a baseline to index your site in its search engine results page’s database. The Google Engineers make about half-a-dozen changes to their algorithm each week to reflect changes in the way people actually perform searches.
It’s also a fact that there are over 200 million Web users in the United States alone that use search engines to find the product or service they are in need of. Another fun-filled fact is that 75% of those Internet users don’t ever leave the first page of the search engine results page.
For those business professionals that lack the understanding of on page optimization and off page optimization to include link building for authority, it can be a smart business move to hire out.
Closing Comments for the Importance of SEO for Your Business
Even though search engine optimization can take some time to produce results, whether it’s through your invested time to learn SEO, or you pay an SEO specialist, the return on your investment should not be far behind.
It’s simple… if you want to achieve success and receive FREE targeted traffic back to your site, then you have a choice to make… you will need to spend the time learning ALL you can about the best practices of search engine optimization, to include keeping up with the constant algorithm changes, or consider hiring an SEO Specialist to do the work for you.
Once you start receiving organic SEO traffic, the results will last months or even years… as long as you continue adding fresh and updated content to your site, you will continue to receive the Free Traffic for your efforts. After all, Content is King and Consitency Is King.