So what is Search Engine Optimization (SEO)?
We’re guessing that there are a few reasons you may be asking what is SEO ?
- You can see your competitors ranking above you online
- you have little to no natural or organic traffic meaning people aren’t finding you in the search engines
- You know it’s important but not quite sure how important.
- You want to be found!
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Online Biz Builders Knows SEO.
The first step in any SEO Campaign is to to do a full site analysis to see how it performs in the search engines. What competitors might be doing for their SEO. Understanding the gap between their SEO efforts and yours and strategizing the quickest way to get that gap filled. Contact Online Biz Builders, your best Digital Marketing Agency in Norwalk Connecticut.
Off-page SEO is crucial in establishing your site’s Authority in Google’s eyes. Building brand credibility and increasing online exposure show Google that you are an authoritative figure in this topic and that you deserve to rank higher than the next site. This is partially done by creating backlinks. This tactic of off-page SEO consists of having other relevant websites link back to your own providing credibility and showing authority.
Key word research is vital to SEO! Key word research entails digging and finding what kind of words your potential clients are searching for in the search engines. At Online Biz Builders our SEO Specialist will review your website and and find what key words it may already be ranking for in the search engines. We will then strategize and plan what additional key words we will optimize the website for and how we will go about it.
We will cover more Local SEO in the GMB (Google My Business section. Local SEO containes different factors than traditional SEO in the fact that you may only be targeting a town, city or state. In many cases Local SEO is Paired with the GMB listing and when working properly together, becoms an amazing source of organic traffic!
Onpage SEO is vital to show the search engines what your business is about. Having the proper structure of content, tags and overall optimization is the only way to properly implement SEO. It is very important to perform SEO with the flow of website design in mind. At Online Biz Builders we practice the safest and most up to date SEO tactics to boost the trust of your site in Googles eyes.
Technical SEO is vital to the site’s performance and is sadly often overlooked. The site needs to be running well on the outside as well as on the inside. Making sure the technical SEO is properly done is just as important as any other part of the SEO process.
24/7 Google Monitoring
- Google algorithm updates can be devistating to your organic traffic. Making sure we know when the updates are happening and what the update entails is what we do!
Last but not least SEO Reporting!
- There are so many different moving parts that go along with SEO the only way to stay on top of it is to use special tracking software to keep each different SEO metric to measure progress and improvement. At Online Biz Builders we have a proprietary in-house SEO tracking and reporting software that each client gets access to!